Richard Gere, AIDS Activist
By Nancy Griffin, January & February 2005 2005
Impact Award Winner


Back to 2005 Impact Award Winners
On a bright fall afternoon in Manhattan, Richard Gere takes a break from promoting his
latest film, Shall We Dance?—in which he plays a man who finds new passion and
purpose in life when he learns to waltz (from Jennifer Lopez no less)—to ponder the
deeper meaning of his own life. At 55, the actor, who became an icon playing
irresistible seducers in American Gigolo and Pretty Woman and won a Golden Globe in
2003 for his role as the tap-dancing con artist Billy Flynn in the hit movie musical
Chicago, doesn't have to do anything to preserve his place in history. But he feels a
greater calling, a universal responsibility to end suffering in the world.

"A few years ago I said, 'Look, I have so many years left, maybe, to accomplish
something of value,' " says Gere, moving lithely across the room to pour himself a cup
of tea. With his plush gray hair, wire-rim glasses, and beatific smile, Gere has matured
into a silver fox, with none of the sullenness that defined him as a young star. "I
thought to myself, 'Let me focus on a few big things and see if we can do something
there.' "

That revelation led to the creation in 2002 of Gere's public charity, Healing the Divide,
an organization dedicated to helping communities in Asia, the Middle East, and the
United States tackle some of their most pressing social and cultural challenges.
Among the charity's early initiatives: an HIV/AIDS-awareness project aimed at stopping
the spread of AIDS in India, a health-care plan for destitute Tibetan monks and nuns,
and the development of a culturally sensitive curriculum for high school students in
India. Next year, Gere also hopes to bring together leaders in the criminal-justice field
to talk about prison reform in the United States.

The respect that Gere is now getting as an effective international force for change has
been surprisingly slow in coming. Despite his long-standing devotion to Buddhism
and his 25-year friendship with the Dalai Lama, the exiled Tibetan leader, Gere has only
recently been able to shake his image as a narcissistic pretty boy.

"In the early days, there was a fair amount of skepticism that someone in Hollywood
could actually be a serious activist," says musician Philip Glass, who cofounded, with
Gere, New York's Tibet House, dedicated to preserving Tibetan art, culture, and
philosophy. "But from the beginning he brought his energy, his heart and mind, his
intelligence—he brought everything to it. And he was capable of inspiring other
people."

'A few years ago I said, "Look, I have so many years left, maybe, to accomplish
something of value." '
Gere credits his father, Homer, with instilling in him the desire to make the world a little
bit better for the next guy. "My father was, and is, this extraordinary, very gregarious
man, an insurance agent in a small town in upstate New York," Gere recalls. "But to
him, it was much more than a job. I think he genuinely felt that he was insuring the well-
being of his neighbors. He'd get calls in the middle of the night and he'd go off…. As a
kid, I didn't understand it. I just knew that my father was gone a lot. And I was kind of
jealous of the fact that he was on call to the rest of the world. But as I grow older, I see
that that laid seeds in me that express themselves now."

Motivating others—and using his celebrity status to open doors—is at the heart of
Gere's humanitarian efforts. This year, he traveled to India several times to oversee his
charity's most ambitious project to date: mobilizing industry, media, and the
government to fight HIV/AIDS in a country where the infection rate threatens to soar.
"The Indian government has been slow to acknowledge the problem," Gere says. "And
they have this window of opportunity of 5 to 10 years at the most, that if nothing is
done, the numbers will be astronomical."

To that end, Gere marshaled his contacts in India and elsewhere to put together a
series of safe-sex television ads featuring Indian cricket star Rahul Dravid. He
persuaded Bill Gates to contribute $2.4 million to the cause. And he convinced James
Murdoch, scion of media mogul Rupert Murdoch and head of satellite network Star
India, to donate $14 million in airtime over three years. Gere's younger brother, David,
an associate professor in UCLA's Department of World Arts and Cultures who has
worked for years on AIDS-prevention programs in the United States, also spent several
months in India in 2004 working on a similar project.

Gere's hands-on style of activism stems from his understanding that he is in a unique
position to bring people together, to become what Buddhists call a bodhisattva, a
person who, motivated by compassion, dedicates himself to ending the suffering of
others.

Gere runs his charity work from a low-key suite of offices in downtown Manhattan, not
far from where he lives with his wife, actress Carey Lowell, and their four-year-old son,
Homer, named after his father. Gere's jam-packed schedule balancing charitable and
filming obligations means that he spends less time than he would like at the family's
upstate New York spread, where he rides horses and loves to throw a ball with Homer.
He tells friends how much he misses his family when he is away, and hopes that one
day his son will understand, as he ultimately came to understand his own father's
absences. Recently Gere accepted an invitation from the Kaiser Family Foundation to
travel to Russia to help create an AIDS-awareness program there.

His role model is the Dalai Lama, winner of the 1989 Nobel Peace Prize, who tirelessly
travels the globe teaching interconnectedness and compassion for all beings. "Look,
my basic thing is all-inclusiveness," says Gere. "Everyone gets on the bus with me:
bad guys, good guys, the Christians, the Arabs, the Jews, the Buddhists, everybody.
That's what I found so touching about the men and women who lost their lives in the
twin towers. Those firefighters and cops and rescue workers, they didn't ask any of
those people they saved, are you a good guy or a bad guy? They didn't ask, what's
your religion? They didn't look at what color you are. They saved everybody. They
were true bodhisattvas."
HIV/AIDS Awareness
Richard Gere meets Red Ribbon Award finalists

Toronto, 13 August  2006- Hollywood star and HIV activist Richard
Gere donned the Red Ribbon Award pin at the AIDS 2006 conference
in Toronto today, as he made an anticipated appearance at the
community space hosted by the twenty-five Award finalists.


The actor, who runs the India-based HIV/AIDS foundation Healing the
Divide, was welcomed to the space by two finalists from the PT
Foundation Mak Nyah (Transgender and Transexual) Programme in
Malaysia. It was the second meeting between finalist Sulastri Ariffin
and Gere, who first met two years ago at the last international AIDS
conference in Bangkok.

Mr. Gere was participating in an MTV training session for young film
makers on HIV and AIDS, which took place in the Red Ribbon Award
community dialogue space.

Sulastri and her community colleague Roslan Hamzah (Salina), who
work to empower transgender and transsexual people and support
sex workers and others living with HIV, represent a little-known team
of HIV experts: local people battling the growing global epidemic in
their own cities and villages.

The Red Ribbon Award: Celebrating Community Leadership and
Action on AIDS recognises that communities have developed
innovative and practical responses to the growing HIV pandemic,
often in the face of war, genocide, and extreme poverty.

Between August 12 and 18, their inspirational stories will be brought
to light at the community dialogue space at the Toronto AIDS 2006
conference, the world’s largest forum on HIV and AIDS.  Five winning
communities will be announced at a gala dinner on Wednesday, 16
August. UNDP is leading on the Red Ribbon Award on behalf of the
UNAIDS family and other partners.
(Left)   Actor Richard Gere speaks
during an AIDS awareness
programme amongst truck drivers
in New Delhi April 15, 2007.
(Right)  Richard Gere speaking
about HIV/AIDS and the media
FOR A CAUSE: Hollywood actor Richard Gere and Kamal Hassan at a
function organised in Hyderabad on Saturday to spread awareness
about HIV/AIDS.

HYDERABAD: Kamal Hassan, Chiranjeevi, Nagarjuna, Venkatesh,
Vikram, Sarath Kumar, Radhika, Revathi ... the galaxy of stars was
pretty impressive. But the star that shone the brightest at the
Gachibowli Indoor Stadium here on Saturday evening was Hollywood
actor Richard Gere.

`A Time For Heroes,' sponsored by different agencies including the
Melinda and Bill Gates Foundation, saw Tamil and Telugu stars
converging on the city for an evening of `infotainment' — they spoke
in one voice on HIV/AIDS.

The stars joined hands to create awareness about the deadly
disease's spread, remove the stigma associated with it and prevent
discrimination against those living with it. Mr. Gere, instrumental in
bringing together the South Indian stars to lead the movement, said
the fight against HIV/AIDS would be successful if everyone came
together.

"You can change anything in partnership with others. I am very
proud of my acting community for coming forward. We don't have to
rely on the Government to do everything. The beauty is in the
effective community response towards fighting the disease," he said.

Pointing out that 40 million people were suffering from HIV/AIDS
around the world, Mr. Gere said an immediate response was needed,
the like of which was seen during a natural calamity. An
infrastructural change was needed in India for having competent,
well-trained doctors and an adequate supply of medicines. He said
HIV/AIDS was still "manageable" here but it could spread fast if
proper measures were not taken.

Telugu superstar Chiranjeevi made a passionate appeal to the
people not to ignore the spread of the disease. "Only those who can
halt the spread of HIV/AIDS are the real heroes."

Andhra Pradesh Chief Minister Y.S. Rajasekhara Reddy said film stars
could be more effective in conveying the message to the youth.
Children in classes 7,8 and 9 should be taught about HIV/AIDS, he
said and listed out the steps taken by his Government to take the
awareness campaign to every nook and corner of the State. Health
Minister K. Rosaiah also spoke.

Telugu Movie Artistes Association president Mohan Babu presented
Mr. Gere a shawl specially brought from the Lord Venkateswara
temple in Tirupati.

Singer Usha Uthup sang the theme song composed by maestro
Illayaraja to kick off the event. Later, singers Sunita Sarathi, Rahul
Nambiar, Suresh Peters, Malathi and others regaled the gathering
with a mix of Tamil, Telugu, Malayalam and Kannada songs.
Reasons for Supporting the Global Fund Include
Altruism, Self-Interest
Glaser P
rogress Foundation encourages
communication about global AIDS crisis

Bono in discussion with Rob Glaser
Rob Glaser and Jeffrey Sachs co-hosted a dinner
last week intended to generate ideas on how to
grow support for the Global Fund to Fight AIDS,
Tuberculosis and Malaria. The dinner was
attended by Richard Gere, Bono, Global Fund
Director Richard Feachem, George Soros, and
many others. Rob Glaser is founder of the Glaser
Progress Foundation, which funds the Access
Project. The Access Project, which is run out of
the Earth Institute at Columbia and the Mailman
School of Public Health's Center for Global Health
and Economic Development, works directly with
governments and independent organizations in
the developing world to put Global Fund
programs and grant requests together. Dinner
guests suggested that Americans can be
motivated to care about the global AIDS crisis
through a variety of messages, ranging from
altruism to self-interest.
Click for more information on the Glaser Progress
Foundation and the Access Project

The Earth Institute at Columbia University is
among the world’s leading academic centers for
the integrated study of Earth, its environment,
and society. The Earth Institute builds upon
excellence in the core disciplines—earth
sciences, biological sciences, engineering
sciences, social sciences and health sciences—
and stresses cross-disciplinary approaches to
complex problems. Through its research, training
and global partnerships, it mobilizes science and
technology to advance sustainable development,
while placing special emphasis on the needs of
the world’s poor.
Jeffrey Sachs and Richard Gere
Richard Gere opens new home in
Delhi, India for children suffering
from
HIV/AIDS / December 2002.



News Release

Embargoed for release until:
Monday, August 14, 2006

For further information contact:
Rob Graham, Kaiser Family Foundation, (650) 854-9400
or
robg@kff.org
Mollie Rodriguez, Healing the Divide, (212) 673-0228 or
Mollie@HealingtheDivide.org

STAR INDIA and the Heroes Project announce
extension of media partnership at the 2006
International AIDS Conference

Toronto - August 14, 2006: The Heroes Project, the
largest nongovernmental public service campaign in
India and STAR India, the leading television network in
India, announced a two-year extension of their
HIV/AIDS stigma reduction and prevention campaign.
Launched in 2004, the Heroes Project has been
instrumental in mainstreaming HIV/AIDS messaging in
the country. The extension of the campaign through
2009 will provide the Project with $9.26 million worth of
airtime bringing STAR India’s five-year commitment to
a total of $23.16 million. The announcement was made
at the XVI International AIDS Conference.

Richard Gere, Co-Chair of the Heroes Project said,
“Our partnership with STAR demonstrates the strength
of collaboration and the distinct leadership role media
can play in dismantling stigma associated with
HIV/AIDS. We are honored STAR has supported us in
creating a great model of guidance we feel will prove
invaluable to the prevention of HIV and AIDS, a model
that also puts us in a position to directly alter the
impact of the disease in Asia.” He added, “It is with
great happiness we announce the extension at the
International AIDS Conference because this is where
the Project began.”

The relationship with STAR India, conducted in
partnership with Avahan the India AIDS Initiative of the
Bill and Melinda Gates Foundation and the Henry J.
Kaiser Family Foundation has helped the Heroes
Project reach an estimated 70 million viewers. The
Project’s award-winning Public Service
Announcements (PSAs) have aired over 11,500 times
in three languages across STAR India properties
including its popular channels STAR PLUS and STAR
ONE. The collaboration has also incorporated HIV/AIDS
messaging into several primetime shows such as
Kaun Banega Crorepati’s mega-hit series starring
revered icon Amitabh Bachchan.

As STAR India’s 2004 pledge draws to a close, the
company happily announced the campaign’s
extension. Peter Mukerjea, CEO, STAR Group, India
said, “Our partnership with the Heroes Project has
been a fulfilling experience for us. We are extremely
happy with our extended involvement and believe it
will not only strengthen the campaign but will
ultimately allow us to send HIV/AIDS messaging to a
broader audience more effectively. As one of India’s
leading media companies, STAR takes its corporate
social responsibilities very seriously and we hope that
our efforts will help make positive changes in the
lives of citizens throughout the country.”

“We feel STAR India has not only shown exceptional
leadership in the media community but has also
created an incredible model of corporate engagement
towards HIV/AIDS. It is our hope that others will come
to the table and offer their support.” Ashok Alexander,
Director, Avahan added.

One of the most innovative highlights of the
partnership has been the “SMS” (text messaging)
campaign developed by STAR India’s creative team.
This interactive campaign was launched in two phases
and drew an extraordinary response of approximately
200,000 hits over a three-month period; 90,000 of
which were unique numbers. This response has
reinforced STAR India and the Heroes Project in their
decision to extend the media campaign and has paved
the way for the positive evolution of the partnership.

“Since its inception, the Heroes Project has been a
powerful force in the fight against HIV/AIDS in India,”
said Matt James, Senior Vice President, Kaiser Family
Foundation. “In our work on HIV prevention campaigns
around the world, we envisioned efforts that would be
ultimately run by local organizations and media
companies – STAR’s and the Heroes Project’s
announcement today of a continued partnership
achieves that goal.”

With the campaign’s extension, the STAR India and
Heroes Project partnership will continue to explore
innovative ways to create HIV/AIDS messaging through
television programming, employee sensitization
programs and interactive gaming programs via SMS.

According to Ms. K Sujatha Rao, Project Director,
National AIDS Control Organization, “In a very short
time, Heroes Project has reached out and connected
to key segments of the Indian population, through
effective use of mass media and celebrities. The
organization has successfully forged unique media
partnerships, and inspired opinion leaders and key
influencers to play an active role in the fight against
AIDS.”

About the Heroes Project –
www.heroesprojectindia.
org:
The Heroes Project is a national initiative targeting the
HIV/AIDS epidemic through the reduction of stigma and
discrimination through mass media and societal leader
programs. A program of Healing the Divide, the project
found its beginnings in “A Time for Heroes”, an event
held in Mumbai, India in December 2002 that raised
funds for pediatric AIDS. The Heroes Project is the
largest nongovernmental media campaign garnering
nearly fifty-percent of the media exposure on HIV/AIDS
in India. The Project has engaged nearly one hundred
celebrities and trained nearly five hundred writers and
producers in creating HIV/AIDS messaging.

About STAR -
www.startv.com:
STAR is a leading media and entertainment company in
Asia. The company has committed to incorporating
social responsibility into their daily operations through
its philanthropic arm STAR CARE. STAR broadcasts
over 50 television services in nine languages to more
than 300 million viewers across 53 Asian countries.
STAR channels cover all genres including general
entertainment: Star Plus, Xing Kong, Star Chinese
Channel, Star One, Star Utsav, Star World, Vijay,
Phoenix Chinese; sports: ESPN, Star sports; movies:
Star Chinese Movies, Star Gold; music: Channel [V];
and news and current affairs: Star News, Star Anandam
Phoenix InfoNews Channel. STAR controls over 20,000
hours of Indian and Chinese programming and also
owns the world’s largest contemporary Chinese film
library, with more than 600 titles, featuring superstars
including Jackie Chan, Chow Yun Fat and Bruce Lee.
In partnership with leading companies in Asia, STAR
businesses extend to filmed entertainment, television
production, cable systems, direct-to-home services,
terrestrial TV broadcasting, wireless and digital
services, STAR is a wholly owned subsidiary of News
Corporation.

About Kaiser -
www.kff.org:
The Henry J. Kaiser Family Foundation is a non-profit,
private operating foundation focusing on major health
care issues. The Foundation is an independent voice
and source of facts and analysis for policymakers, the
media, the health care community and the general
public. Information on the Foundation’s HIV/AIDS policy
work, journalism training programs and media
partnerships to educate the public about HIV is
available at www.kff.org; daily news summary reports,
webcasts, and other online content on developments
in HIV/AIDS are available on www.kaisernetwork.org;
and country-level facts and data are available at
www.
GlobalHealthFacts.org.

About Avahan -
www.gatesfoundation.org/avahan:
Avahan is the India AIDS initiative of the Bill and
Melinda Gates Foundation. It is a $200 million, five-
year program that provides community-driven HIV
prevention services to those most vulnerable to HIV:
commercial sex workers and their clients, men who
have sex with men and injecting drug users. The
program focuses on India’s six high prevalence states
(Andhra Pradesh, Karnataka, Tamil Nadu, Maharashtra,
Manipur and Nagaland) which are home to 70 percent
of India’s HIV cases, and along 8,000 kms of India’s
national highways. Avahan currently operates in 76
districts across 535 towns, providing services to over
270,000 key population members and over 3,000,000
male clients.
Counter
Richard Gere Learns Lesson at India AIDS Clinic
In 'Broadcast Plus' Segment, Gere Discusses His Epiphany on AIDS and Tolerance
Feb. 19, 2006  
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RSS Actor Richard Gere has been longtime supporter of AIDS research -- hosting the 1992 World
AIDS Day event at the United Nations -- and of India -- establishing the Gere Foundation India
Trust in 1999 to support humanitarian programs. Now, he is seeking to combine those two
interests as he joins the campaign to stop the spread of AIDS in India.

Richard Gere: When I decided that I needed to do something about this in India, I had to go
through an education process with issues that were specifically in India.


And there were very few clinics, I found -- very few, totally under-funded, handfuls in the whole
country. And one I went to, the Nas Foundation in Delhi-- And my good friend Angelie started it
and runs that for AIDS orphans, but then she's sort of taking on mature women as well.

And the first time I went there, I spent time with these kids who were essentially being left to die,
as almost everyone [with AIDS] who was in India was being left to die.


She asked me to speak to these three women who had just come there. One had come from very
far away, from Manipur. It was on the border of Burma. And there was no one there in her state
that could take care of her. She was ostracized. She was sent away from her village. And she
went all of, I think it's close to 1,500 miles to the Nas Foundation. She'd heard of this place and
she went there.

And she came in, and she was very ill and had had no care at all. And she was sitting across the
table from Angelie and there was a pitcher of water and there were two glasses.


And Angelie asked her to tell her what her situation had been, and she told of kind of horrific
stories of how badly she'd been treated and literally beaten and driven out of her village. And
she lost her child. She lost other family.


And she found her way there and she was in tears and humiliated to have to tell her story.

Angelie poured a glass of water for her. And she took the glass, shaking, and continued to tell
her story -- and put the glass down.


And Angelie reached over and took the same glass and went to drink it. And the woman stopped
her and said, "Oh, no, no, no."

And Angelie drank the water out of the same glass that she did. And it was as if years of weight
immediately left this woman -- that she was in the presence of acceptance and love and
compassion and wisdom.

Angelie knew that she was not going to get HIV/AIDS from drinking from the same glass.


We all have to drink from the same glass and know that it's okay. We're all in this together.


And as Americans, with the almost unlimited funds, we have to do good in the world for
ourselves and other. To not do this, it's a waste of the promise of who we are as Americans and
what we are as a country and want to be, aspire to be -- literally saving perhaps 10 million, 20
million lives by focusing, in the scheme of things, a relatively small amount of money.

To learn more about Richard Gere's humanitarian work, visit www.healingthedivide.org.